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Walkthough Affiliate Marketing

4/26/2010 by Alexander

This method is one that I like to call Walkthrough Marketing. It probably has another name like Call to Action Marketing or something, but this is my blog so I’ll call it whatever I want :p

I find this technique gives me the highest conversion rate out of anything I’ve tried. So it’s worth doing well.

The method relies on “walking” a person through a particular method or technique whilst getting them to unknowingly purchase a product or service through your affiliate link. After all, you’re “helping” them do something they were searching for.
Let give a few examples:

Johnny searches Google for “How to Set Up a Mailing List”

You’ve written an article entitled “How to Set Up a Mailing List”

Johnny comes to the site & starts reading the article.

Now since this is highly targeted, we know the person that visits this page wants to know exactly how to set up their own mailing list. Now all you need to do is walk Johnny Step by Step through the entire process.

So you might use the following line “Ok, in order to get started you’re going to need an account with Aweber. These guys are the icing on the cake when it comes to Mailing Lists, just about every big internet marketer usese these guys. Simply click on the link below to sign up then we can continue showing you how to set up the mailing list.”

Johnny goes & signs up to Aweber. You then walk him through setting up the mailing list with Aweber. You get your commissions & Johnny gets his mailing list.

Why is this technique effective?

You’re giving the person exactly what they want.
You’re showing the person exactly how to do it.
You’re only showing the person ONE way to do it, it’s either do it my way & make me commissions or don’t bother.
You can bring this method to a lot of different areas:

Show someone step by step how to play poker, but get them to sign up to your casino of choice first.
Show someone how to do Arbitrage but show them how to do it with a tool like Keyword Elite & get them to sign up through your 7search Affiliate Link.
Show someone how to use ebay & get them to sign up to Ebay first through your affiliate link.
I can think of hundreds more possibilities, can you? Enjoy

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