Here’s a question from Jared:

Do you use an Adwords My Client Center? & if so what are the advantages?

If you’re managing multiple Adwords Accounts upgrading to a Google MCC Account makes perfect sense. You don’t have to log in & out to switch between them & also creating new accounts is a breeze.

I highly recommend making the jump across regardless of whether you have 1 account or several & also especially if you’re spending more than $500 a month.

There’s a few perks to having an Adwords MCC Account:

You can manage multiple accounts from 1 interface
You can split things up much better & assign budgets
You can bill each account seperately
If you spend more than $500 consistently you can take the Adwords Professional Exam
Get your own dedicated Adwords Professional Page
You can qualify for vouchers (only once you’ve completed the Professional Exam)
If you decide to take on clients you’re already set up
If you decide to take the GAP exam (which is valid for 2 years) you’ll be able to show it off on your sites. Not only that but I guarantee it’ll get you a much larger foot in the door if you apply for any SEM related jobs.



Upgrading your account is pretty simple:

Join as a Google Advertising Professional
Input one of your existing Adwords Account
Create a new Google Account to use for the login & you’re done
Now just log in & link any other existing accounts.

As a rule of thumb I normally create 1 account per website that I’m working with, I normally find that this helps me manage spends & budgets much easier.

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